Monthly Archives: May 2010

Playing with texture and expectation

The third emerging fad in our nail trend blog series is not for the faint of heart. Color and treatment are not the only changing aspects of the manicure. Texture is quickly following suit.

Experiments with polish texture have seen varying forms over the years. Matte polishes are manufactured by polish companies as well as matte top coats. A non-glossy polish takes this look to the next degree, a stark shift from the traditional shiny nail. Further experiments with polish offer an even greater departure—suede, ultra glitter, and patent leather. It’s unclear how many will clamor to have their nails wrapped in leather, but the idea is undeniably fresh. And, in an undeniably strange way, fabulous.

For your Washington state salon insurance needs, contact Homer Smith Insurance. Visit our website, send us an e-mail, or call directly: 888-433-0031. An independent insurance agency, we can help you and your salon get the coverage you need with a free quote or review of your current coverage.

Erin Stork, Homer Smith Insurance

Trend watch 2010—color and texture




Just like any industry, nail salons see trends come and go. The hot nude hues of last year have given way to brighter, bolder shades that lend summer some sparkle. Some of the newest trends may be surprising, while others are simply variations of old favorites. Either way, they’re bound to give your salon some life and inspiration. Here is the first of several new trends we’ll highlight in our blog:


 

A bolder color palette

 

The classic pinks and reds of yesteryear have given way to baby blues, spring greens, oranges, and shades of turquoise. A client not feeling quite so adventurous? Metallics and grays are in as well. Gold and silver give a sleek, sophisticated look that will wear well with any outfit.

 

As always, for your Washington state salon insurance needs, contact Homer Smith Insurance. Visit our website, send us an e-mail, or call directly: 888-433-0031. An independent insurance agency, we can help you and your salon get the coverage you need with a free quote or review of your current coverage.

Erin Stork, Homer Smith Insurance

Tiptoe through the rhodies

The festivities began this week as the Port Townsend Rhododendron Festival celebrates its Diamond Jubilee—75 years of carnivals, pageantry, and Grand Parades.

Daily events and mini parades—including the Kiddie Parade May 14—precede the festival’s main event, the Rhododendron Festival Parade. Beginning uptown on Lawrence Street and culminating downtown on Water Street, the parade features high school marching bands from the Pacific Northwest, fabulous floats, local community groups, and entertainment for adults and children alike. Past Rhododendron Festival royalty will serve as Parade Marshalls in honor of the Festival’s 75th year.

The parade is scheduled to start at 1:00 p.m. Saturday afternoon, so bring your family and enjoy one of the Olympic Peninsula’s longest-running traditions.

Erin Stork, Homer Smith Insurance

Reminder to Vote for the Boat!

Thank you for your efforts to help Adventuress /Sound Experience win the Partners in Preservation grant from the National Trust for Historic Preservation and American Express. As the vote winds down, we continue to be in first place–but just barely.PLEASE help us make certain we don’t lose our position! Please vote every day and tell your friends to vote! 

Click this link to go to the National Trust for Historic Preservation’s website and vote for Adventuress . Second place has moved within 1% of Adventuress , so every vote counts! With less than a week left, we need you for the final push. Encourage friends and family to vote by forwarding this e-mail, making a phone call, or posting on a website or blog. 

And remember, each time you vote, you can enter to win a Free Sail for 45 people aboard Adventuress . You just have to tell Sound Experience you voted .

Thank you again! Vote and spread the word today!

Adapting to customer needs—tips and ideas for any salon

In a prior blog, we touched on trends salons are noticing as customers alter their beauty routines. The way clients spend may shift, but there is much salons and their stylists can do to ensure customer retention, even generate new clients. Direct from the Professional Beauty Association, here are ways you and your salon can keep cutting hair and nails and keep from cutting business:

  • Maintain good rapport with clients. This is a given, but if a client visits less frequently, or even tries a different salon, refrain from judgment. Instead, give them the best haircut or manicure they’ve had and remind them why they come to you.
  • Examine marketing techniques. Look at how your salon is advertised. The phone book and local newspaper are good platforms, but be sure to utilize cyberspace. Creating a Facebook page is a great way to introduce your salon to the internet. And it costs nothing. You can’t beat free publicity.
  • Utilize Retail. Implement price promotions on products from nail polish to root moisturizer. Everything’s more attractive on sale and those extra few dollars off might sway a client to purchase.
  • Stay educated and informed. There are always new tools and tricks of the trade, and knowing the latest styles and trends keeps your salon current.
  • Create incentives for existing and new clients. Be creative—pair services with products (discounts on coloring products with coloring appointments, for example), give discounts for referrals, for the new client and referring party, and offer special pricing to loyal customers. Ten to twenty percent off every third or fourth hair cut could garner more business.

For more ideas and trends, visit the PBA’s website at probeauty.org. Insurance can be another area for your salon to consider, and at Homer Smith Insurance, we specialize in salon insurance for both Washington and Oregon. Our agents can provide coverage review and competitive quotes. Visit our website or e-mail us to request more information.

Erin Stork, Homer Smith Insurance